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Today we are sitting down with Jené Rosetorf, the creator of Luxe Botanics, an organic, luxury, ethically-sourced skincare line. I met Jené several months ago at the Indie Beauty Expo in New York City. A mutual friend insisted I meet Jené and I immediately fell in love with her line of products. I was so impressed with her deep working knowledge of botanicals from a scientific perspective, and how she gives back to the communities where her botanicals are sourced. This lovely luxurious yet uncomplicated line consists of three core botanicals to treat various skin issues. Luxe Botanics is elegant, simplistic, certified organic and so much more.
Meet Jené Rosetorf
HH: Jené, can you tell Haute and Holistic what motivated you to create Luxe Botanics?
JR: Growing up in South Africa, I was lucky to be surrounded by the most stunning natural environment. It made me understand from an early age how powerful nature’s healing abilities could be. I also had an insight into the harm inequality and social injustice could do to society which is why after a decade as a biotechnologist exploring my fascination with science, I knew I had to find a way to combine all my loves in life. Luxe Botanics is a blend of my African roots, scientific knowledge and passion for socially conscious innovation.
HH; That’s fascinating. What past experience do you have in the beauty/medical field and how did this help with the creation of your line?
JR: While I’m a biotechnologist and have a masters in nano-technology, I am self-taught in the world of skincare ingredients and formulations. My background means I’m skeptical of anything that doesn’t have peer-reviewed scientific literature to back it up, so when researching botanicals for Luxe Botanics, I painstakingly looked for proof of the most potent, skin-transforming active botanicals out there. Reviewing scientific papers comes familiar to me and as a scientist, I never get tired of the pursuit of discovery. So, not only does Luxe Botanics use the finest, most nutrient rich core botanicals, we then carefully formulate these with pure botanical ingredients and high-tech plant powered compounds synthesized from natural and organic bases. Each and every element has to serve a beneficial purpose and is hand-crafted in the lab on our urban farm. By pushing the boundaries of science, it has allowed us to create high-tech natural beauty like never before; where perishable, delicate, botanical ingredients are not compromised, but enhanced.
HH: We could not agree more with your emphasis on evidence-based research. What improvements do you hope to see in the beauty industry?
JR: I hope to see regulation updated. It hasn’t been for 80 years in the US and it’s about time! But until then, we’d like to see more brands be honest and transparent with consumers about the ingredients they use. I also hope to see more equality in the supply chain, where everyone can benefit from a beautifully made product, from the sourcing of the finest quality ingredients in a way that allows the land to continually flourish, to the results the consumer sees and feels.
HH: We are part of a campaign to unite millennials and mid-lifers. How do you bridge the gap between millennials and other generations?
JR: Sustainability and having a socially conscious ethos is non-negotiable for us. Luxe Botanics looks after the earth by sourcing only wild harvested and certified organic core botanicals through fair-trade alliances that support local communities while safeguarding the environment. Millennials are a segment that all marketers are going after, but there was never a conscious decision on our part to target them. Our focus has always been on making something we know people will love and changing the way it makes them feel when they use our beautiful botanics because they know they are doing right by others. I think these are humanistic and intrinsic values that span across all generations.
HH: Every line has a “hero” product. Can you tell us about yours?
JR: Our Marula pre-cleanser. Honestly, it’s a game changer. Soft, silky textures of Marula enriched with jojoba and rosehip oil literally melt make-up, pollution and dirt off your face with the most energizing aromatherapeutic scent. It’s hard not to feel more positive and energized after using.
HH: Tell us a bit about Luxe Botanics and what makes it so special.
JR: Our Guiding Philosophy at Luxe Botanics is Nature to Nature, where we’re inspired by nature’s most time-honored, visibly proven botanical ingredients. We harness the skin-transforming powers of active, exotic botanicals, which are selected based on scientific performance and sustainability that allow skin to thrive naturally. Our potent, regenerative beauty elixirs are conscientiously crafted with plant-powered innovation deeply nourishing and caring for skin.
HH: Many companies are demonstrating their philanthropic commitments. How does Luxe Botanics give back to its community?
JR: We believe conscious luxury has the potential to combat social inequality because of the rarity of ingredients, skilled artisanship, precision, and respect in production methods. At Luxe Botanics we believe in giving back to the communities that harvest and process our core botanicals and are proud to be a part of a global business community that’s creating inspiring, positive change in our world through a philosophy of Buy1Give1. This means that every time you purchase a product from Luxe Botanics, you help us support communities in Africa with a focus on supporting disadvantaged women and children. When you purchase one of our Marula range, a school child in Kenya will receive books, a school uniform, and shoes. Our Camu line supports nursery school children in Ethiopia with nutritious meals. When you choose an item from our Kigelia range, a woman in Malawi will receive 1 day of business training. And when you select a Discovery Kit a school child in Kenya will receive textbooks. To date our Luxe Botanics tribe has made a total of 300 positive impacts to others.
HH: What is your message that you want to spread with Luxe Botanics?
JR: That women do not have to choose between efficacy, helping the environment and being socially conscious. For those who want to allow their skin to thrive naturally, there are brands out there that truly align beauty with health from within.
HH: You write about the wellness conscious woman. Tell me a little more about this and mindful skincare?
JR: The wellness conscious woman nurtures both well-being for body and mind. She believes in small indulgences and takes the time to take care of herself, making meditative, mindful decisions to embrace life more fully. Luxe Botanics is the definitive Mindful Skincare Ritual for the wellness conscious woman, which means we deliver luxurious and effective skincare that enriches both skin health, nature and the community, instilling wellness as part of a holistic daily ritual.
Visit their Eco Luxe Brand
I can’t give this line enough praise. Even their FAQ page https://luxebotanics.com/pages/faqs is so comprehensive. Luxe Botanics provides instructions on how to recycle every component of its packaging. Once you enjoy how beautiful their website is, I highly suggest you check out the FAQ page to understand more about how to use each product, how it is sourced and any question or concern you could fathom including whether the line is vegan, what the shelf life of each product is and if it is cruelty free (it is of course!) I am so glad I am able to share this beautiful green beauty line with you. Luxe Botanics is currently available at Neiman Marcus within the Indie Beauty Expo Brand Exhibit. Right now if you spend $100 on Luxe Botanics products they are including a free Camu Mist exclusively to Neiman Marcus customers. http://bit.ly/2zkj4Dc or visit their website www.luxebotanics.com . Thank you, Jené, for taking the time to sit down with us and share your story. I really enjoyed learning more and I hope our readers take the opportunity to get to experience Nature to Nurture. Stay tuned for our giveaway with Luxe Botanics coming up next week. We can’t tell you what it is but you we know you will love it!
Please visit Luxe Botanics to learn more about their beautiful products. You can follow them on Instagram @luxebotanics, and on their Website. Remember to stay tuned to receive information about an incredible Giveaway to come.
Love and Light,