Bloom Mineral Beauty
Once in a while, you stumble across a product which is everything you could ask for and more. That is the case with Bloom Mineral Beauty, a skincare and beauty line utilizing minerals from the Dead Sea, an area that has been providing skin and health benefits for thousands of years.
Not only do their products use the highest quality ingredients available, but they have been clinically testing to work for all types of skin, whether that be sensitive skin, oily, combination or dry skin. Something special about Bloom is that their products to do not disrupt you skin’s PH, but balances it instead.
Bloom Mineral Beauty was created by scientist, Ms. Elham Ziadat, a Jordanian women. Despite the social and political obstacles she faced as a women in a Muslim run country, Zaidat founded Bloom in 1993. Her mission was to create a skincare line that would help minimize skin inflammation, wrinkles and roughness that was paraben free, non-GMO and without petroleum-based ingredients. Furthermore, 90% of the indivduals working for Zeadat are women as her goal is to empower women in the Jordanian country. She is a board member of the Jordanian Business and Professional Women’s Forum and a member of the Business Professional Women and the Arab International Women’s Forum while being an avid supporter of charitable organizations which support women. (Click here for more Women’s Empowerment)
Bloom was kind enough to send some products to Haute and Holistic and we have to say the we love them. They sent the Shielding Body Lotion, Deep Moisture Shield, Shielding Eye Cream and our favorite, what we are calling the hero product, the Purifying Mud Mask. Click here to shop
The Medical Side: written by Dr. Trattner
A 2005 study (Int J Dermatol.) showed that bathing in magnesium rich dead sea salt improves skin barrier function, hydration and helps reduces inflammation in dry sky. Dead sea salt also reduced roughness and red skin. Magnesium salts are known to bind water and help keep the epidermis barrier stronger. Magnesium rich lotion and oil are an excellent way to relax the body.Topical preparations of magnesium lotion and oil help with sore and aching muscles. Using dead sea salt has also helped with psoriasis and atopic dermatitis when in some cases traditional western medication has failed a patient. (Dermatol Ther.) Dead seas salt is also very high in trace minerals. Magnesium and Lithium specifically have been shown to help patients with psoriasis as well.( Isr Med Assoc J.)
In cosmetic formulations honey used as a moisturizer, it is soothing, it keeps skin youthful and helps in the prevention and reduction of wrinkles. It like dead sea salt too helps regulate pH. Honey also helps to reduce pathogenic infections. (J Cosmet Dermatol.) Honey has hundreds of studies showing positive effects with wound healing and antimicrobial effects.
Aloe Vera has been used for thousands of years in skin care. Recent studies just this year have shown some promising data with helping improve burns from radiation and wound regeneration. (Medicines (Basel).( J Biomater Appl.)
All in all
Bloom Mineral Beauty uses some of Mother Nature’s favorites as a base for all of their skincare products that we tried. Both of us at H and H tried these products and neither one of us had any negative reaction (e.g. itching, redness) and that is close to a miracle. Keep your eyes posted for a Giveaway to come in the future. We hope some of your take the opportunity to try their products. We recommend the Mud Mask!
To enter our giveaway, watch the video below:
Love and Light,
H and H